I saw these ads and the first thing I loved was their sense of Art Direction. They reminded me of the Virginia Holocaust Museum Ads and a I then found out that the AD on these ads was Christopher Gyorgy, the same dude from the martin agency who did the Virginia Holocaust Museum Ads. I definetely think both the campaigns look extremely similar and I love those so much. All said and done these ads are great too.
Agency: Young & Rubicam, Irvine. ViA: Goodness